Every week, thousands of premium ad units go unsold on TV, radio, and broadcast networks. We liquidate them — generating revenue for the networks, and unprecedented rates for our clients.
Every week, thousands of ad units go unsold on premium TV channels, radio stations, and broadcast networks. The Remnant Agency liquidates these unsold units at huge discounts — generating revenue for the networks, and unprecedented rates for our clients.
The inventory is not better or worse than what you'd buy direct. It's the same spots, in the same dayparts, on the same networks. The only thing that changes is what you paid.
The cornerstone of many great campaigns. Massive reach for pennies on the dollar — and you can get it all in primetime. Buy radio media for a fraction of what others pay.
Time-tested. Remnant cable, broadcast, and local TV deliver the reach your business needs at a fraction of rate card. Connected TV is the new frontier — big-screen, highly targeted.
Out-of-home is hotter than ever. As the omni-channel approach takes over, large-format media offers great value and reaches customers closer to the point of sale.
Remnant media is simply advertising space or time that goes unsold by the company that sells it.
A local TV station in NYC has 100 ad units available each week. Their sales team does a great job and sells 87. What happens to the other 13?
A few of them get bonused or gifted to existing clients. But that doesn't serve the station's bottom line. More often, they're sold on a remnant basis — stations sell the inventory in a last-minute buying paradigm.
In order to move it on short notice — and without long-term commitments — stations discount this inventory heavily, almost like a fire sale. Once the week starts, if nothing runs on those 13 slots, they can never be sold again.
That's where we come in. Media companies partner with select firms like The Remnant Agency to help move expiring inventory. The inventory available is not better or worse — it's equal.
Our goal: the highest targeted reach, by volume, at the best available price.
Remnant and low-cost television, cable, and connected TV give you the ability to expose a wide, engaged audience to your business — and demonstrate the benefits of working with you.
Of all the advertising mediums available, few are as wide-reaching and effective as TV.
About tv advertising →Also called streaming TV and OTT — CTV enables advanced targeting and tracking.
About connected tv →Excellent for rapidly generating leads, sales, and creating immediate ROI.
About direct response →Don't have a spot yet? Don't overpay. Production is where traditional agencies rack up margin.
About creative & production →“The team at The Remnant Agency is honest, transparent, and amazing at media negotiations. I'd recommend them to any business looking to advertise on TV and radio.”
Do you have a brand or business you're looking to grow? Schedule a strategy session with our team today.
Our team has over 30 years of experience in the radio industry — both buying media and owning/managing stations. We're a trusted partner to every major broadcaster nationally, regionally, and locally.
Premium inventory on top local AM, FM, and digital stations, market-by-market.
About am / fm radio →SiriusXM reaches large national audiences with above-average income segmentation.
About satellite radio →Pandora, Spotify, iHeart App, plus programmatic ad-stitched insertion (DAI).
About digital audio & podcasts →The :30 or :60 spot has to hit hard. Problem, solution, connection — that's the formula.
About radio ad copy →Tell us your budget and your audience. We'll come back with a buy — usually within one business day.
Out-of-home is hotter than ever. As omni-channel takes hold and digital is no longer the only leg to stand on, these large-format mediums offer real value and reach customers closer to the point of sale.
Huge efficiency and rapid creative changes via our ever-evolving digital network.
About digital billboards →Our tech automatically purchases targeted OOH placements when conditions are met.
About programmatic ooh →Bus, train, and subway wraps — massive exposure across vehicle and pedestrian traffic.
About transit →Build brand traction and credibility at a fraction of standard print cost.
About print & brand →Experience the reach, ROI, and scale of traditional media at a fraction of rate-card pricing. We look forward to meeting you.