A media-buying agency · Est. 2014

Remnant media buyers and advertising experts.

Every week, thousands of premium ad units go unsold on TV, radio, and broadcast networks. We liquidate them — generating revenue for the networks, and unprecedented rates for our clients.

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Broadcast control room · tungsten cast
LIVE · ON AIRCH 04 · NBC Prime
:30 spot · 14 DMAs
$84,200$22,400
Saving
−73%
Partners · 200+ networks
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Trusted by
A small sample of the brands we've placed at remnant rates.
$340M+ placed since 2014
Rich Dad
ANDRO400
Bouqs
Club Glove
Blue Apron
Noble Gold
Metro Men's
OTF
Website Closers
Agape Diamonds
LaserAway
Vote.org
SuperStroke
Annie's
Turbo Towels
Honeybee Health
YieldStreet
Atturo
Aura Frames
Crystal Flush
Cuddly
Ognomy
Orly
Undersummers

Buy unsold ads at huge discounts.

Every week, thousands of ad units go unsold on premium TV channels, radio stations, and broadcast networks. The Remnant Agency liquidates these unsold units at huge discounts — generating revenue for the networks, and unprecedented rates for our clients.

The inventory is not better or worse than what you'd buy direct. It's the same spots, in the same dayparts, on the same networks. The only thing that changes is what you paid.

What we clear

Network-grade media. Three categories. One discount.

Buy remnant ads
01 / Radio

Remnant radio & digital audio

The cornerstone of many great campaigns. Massive reach for pennies on the dollar — and you can get it all in primetime. Buy radio media for a fraction of what others pay.

  • AM / FM, market-by-market
  • SiriusXM & satellite
  • Spotify, Pandora, iHeart
  • Top-100 podcast networks
Explore radio
02 / Television

Remnant TV & connected TV

Time-tested. Remnant cable, broadcast, and local TV deliver the reach your business needs at a fraction of rate card. Connected TV is the new frontier — big-screen, highly targeted.

  • National cable & broadcast
  • Local DMAs in 100+ markets
  • CTV / OTT & SlingTV
  • Direct response & creative
Explore television
03 / Out of home

Remnant print & billboard

Out-of-home is hotter than ever. As the omni-channel approach takes over, large-format media offers great value and reaches customers closer to the point of sale.

  • Static & digital billboards
  • Programmatic OOH
  • Transit: bus, rail, subway
  • Print & brand traction
Explore out of home
How it works

How does remnant advertising work?

Remnant media is simply advertising space or time that goes unsold by the company that sells it.

A local TV station in NYC has 100 ad units available each week. Their sales team does a great job and sells 87. What happens to the other 13?

A few of them get bonused or gifted to existing clients. But that doesn't serve the station's bottom line. More often, they're sold on a remnant basis — stations sell the inventory in a last-minute buying paradigm.

In order to move it on short notice — and without long-term commitments — stations discount this inventory heavily, almost like a fire sale. Once the week starts, if nothing runs on those 13 slots, they can never be sold again.

That's where we come in. Media companies partner with select firms like The Remnant Agency to help move expiring inventory. The inventory available is not better or worse — it's equal.

Our goal: the highest targeted reach, by volume, at the best available price.

$340M
In media placed since 2014
−72%
Average discount vs. rate card
200+
Network partners nationwide
30 yrs
Of buying & selling broadcast
01
Remnant TV & connected TV
01 / Television

Explode growth by expanding reach — at a fraction of rate card.

Remnant and low-cost television, cable, and connected TV give you the ability to expose a wide, engaged audience to your business — and demonstrate the benefits of working with you.

Buy these spots
01

TV advertising

Of all the advertising mediums available, few are as wide-reaching and effective as TV.

About tv advertising
02

Connected TV

Also called streaming TV and OTT — CTV enables advanced targeting and tracking.

About connected tv
Client testimony
“The team at The Remnant Agency is honest, transparent, and amazing at media negotiations. I'd recommend them to any business looking to advertise on TV and radio.”
Ready when you are

We're ready for a challenge.

Do you have a brand or business you're looking to grow? Schedule a strategy session with our team today.

Schedule a meeting
02
Remnant radio & digital audio
02 / Audio

Huge reach — local, regional, or national mass-media flights.

Our team has over 30 years of experience in the radio industry — both buying media and owning/managing stations. We're a trusted partner to every major broadcaster nationally, regionally, and locally.

Buy these spots
01

AM / FM radio

Premium inventory on top local AM, FM, and digital stations, market-by-market.

About am / fm radio
04

Radio ad copy

The :30 or :60 spot has to hit hard. Problem, solution, connection — that's the formula.

About radio ad copy
Built on 30 years in audio

The plane is taxiing. Don't miss the seat.

Tell us your budget and your audience. We'll come back with a buy — usually within one business day.

Get a buy
Remnant rates.↳ THEREMNANTAGENCY.COM
03
Remnant print & billboard
03 / Out of home

Billboards, out-of-home, static, dynamic.

Out-of-home is hotter than ever. As omni-channel takes hold and digital is no longer the only leg to stand on, these large-format mediums offer real value and reach customers closer to the point of sale.

Buy these spots
03

Transit

Bus, train, and subway wraps — massive exposure across vehicle and pedestrian traffic.

About transit
Final boarding call

Premium spots. Discount rates.

Experience the reach, ROI, and scale of traditional media at a fraction of rate-card pricing. We look forward to meeting you.

Book a strategy session